The Chronicle of Higher Education has determined the 10 most popular videos on YouTube EDU of the 2010-11 academic year (from June 2010 to June 2011). Some college officials stress that popularity is not always their main goal—because many colleges upload lectures and study materials designed for those enrolled in the courses. Still, the list gives a sense of the variety of videos colleges post and their impact.
YouTube EDU was unveiled in 2009, according to figures supplied by YouTube over 125,000 videos have been posted, totaling more than 63,500 hours of video—(approximately seven years of screen time).
Angela Y. Lin, EDU’s manager at YouTube the service provides resources for all of our partners regarding how to optimize their channels, including statistics on user views, as well as suggestions such as adding metadata, creating playlists, and tagging keywords.
But the success of a video is ultimately determined by the whims of The Crowd. “
Dan Mogulof, a UC Berkeley spokesman:...There is a certain mystery or alchemy about what capture’s the public’s minds,” said...There are common themes and variables that can increase the chance of something becoming popular, but it’s not a simple formula...
