...Many colleges have published iPhone apps in the last few years that allow people to get campus news, maps, and other information on Apple's popular smartphones. Then some colleges found they also needed to develop a version for phones running Google's competing Android system. And some built apps for BlackBerrys as well.
But at least a few colleges are now reconsidering the wisdom and the expense of building all those mobile apps. As the mobile Internet continues to grow at an astounding pace, those colleges are shifting their attention from stand-alone applications that can be downloaded from an app store to mobile-optimized versions of their Web sites...